Conservation Northwest

Telling the story to new audiences through branding.

Brand Strategy

The problem: Most people in our region aren’t familiar with Conservation NW or their work.

Additionally, their base of support is predominantly white, middle-aged, and male. They need to reach broader demographics for a sustainable future.

Our challenge: Rebrand Conservation NW to communicate their work and values and build engagement with a broader audience.

In order to build support and engagement, we need to create awareness, understanding, and most importantly, an emotional connection to our work.

Roles

Research, Brand Strategy, Web Design

Timeline

10 weeks

Partners

Lindsey Jensen: Research, Brand Strategy, Print Design

More information coming soon!